AI Insights · Timothy · October 2025
Top 5 Fashion Games Performance in South America Q3 2025
Explore the performance trends of the top 5 fashion game apps on a unified platform in South America during the third quarter of 2025, with data from Sensor Tower.
In the third quarter of 2025, the fashion gaming sector in South America showcased various trends among the top applications on a unified platform, as reported by Sensor Tower.
Magic Fashion: Doll Dressup, developed by XGame Global, saw significant growth. Weekly revenue steadily increased, peaking at approximately $119 in early September. Downloads surged mid-quarter, reaching a high of about 554.9K, while active users climbed to nearly 796.6K in early September.
The Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES experienced fluctuations. Downloads initially began at 159.7K, dropping to 78.3K by the end of the quarter. Active users followed a similar trend, decreasing from about 1.3M to just under 1M.
Fashion Queen: Dress Up Game, also from CASUAL AZUR GAMES, maintained a consistent presence. Weekly downloads peaked at 130.3K in late August, while active users reached 920.3K in early August, before a gradual decline towards quarter-end.
Mia World - Makeover Life from 31 Dress up Games showed a positive trajectory. Revenue remained stable, with a peak of $105 in the final week. Downloads increased significantly towards the end of the quarter, reaching approximately 190.4K, and active users rose to 665.5K.
Finally, Hair Salon: Beauty Salon Game by Bravestars Games had a mixed performance. Revenue peaked at $132 in late July, while downloads and active users showed moderate fluctuations, ending the quarter at 88.6K and 915.9K, respectively.
For more detailed insights and data, visit Sensor Tower's platform.
